The 6 Weeks
Build your business foundation, master AI operations, and ship real work — alongside operators who get it.
The foundation, the system, the crew.
Six weeks of live sessions, mentorship and peer accountability.
Each workshop takes on one core topic: positioning, pricing, sales, operations. You work on your own business in the room, not on case studies or homework. You leave with frameworks you apply the same week, and each topic tees up what you'll build in that week's lab. Six weeks in, you've covered the whole business, end to end.
Six weeks, end to end
Each week takes one part of the business and ends with something real out the door.
Set your goal for the six weeks, then write your positioning: what you do, who it's for, and why you.
Clarity on what you do and how to position it in the market.
Validate positioning against real market signals; iterate on offer language fast.
A clear positioning statement you can use immediately
Choose your channels, write your message, and put your first experiments in the market.
Nail the messaging, pick your channels, and start running effective growth experiments.
Build content and outreach workflows that stay personal at scale.
A 30-day content and visibility plan
Build your lead list, run discovery calls, and handle objections. We role play the hard conversations before you have them for real.
Lead generation, discovery calls, handling objections, and closing without feeling salesy.
AI for personalized outreach at scale, prep for objections before they happen.
A sales process you can run consistently
Stop undercharging. Price on value, check it against real benchmark data, and package your offer so it's easy to buy.
Ensure you charge what you're worth with value-based pricing.
Model pricing scenarios aligned with your business goals.
A pricing structure you can quote confidently
Stack income streams on the position you built: services, products, advisory, content. An alumni panel shows you theirs.
Stacking services, products, advisory, and content on the position you've built.
AI to model which income streams pay off first, and to help you build out the ones you choose.
A portfolio plan for stacking income streams beyond one-to-one work
Walk the cohort through where you started and what changed, then chart the road ahead. Six weeks of progress, celebrated with the people who watched you make it, and a plan for the 90 days after.
How to reflect on what you built and turn it into a roadmap: where you began, what changed, and what comes next.
AI to pull six weeks of work into a clear picture of your progress and a 90-day roadmap you can run on your own.
A 90-day roadmap, and a cohort invested in seeing it through
Build an AI system that actually runs your business
AI fluency isn't a nice-to-have anymore — it's a baseline. Four layers, built in order, over the six weeks.
Get fully set up with Claude Code — the most powerful AI tool available. It's way more than code, and we'll show you how to make the most of it with Skills, Connectors, Commands, and more.
Decide what to delegate to AI — finance, sales, marketing, ops — then build the system around it, together.
Get hands-on with tools like n8n and Granola, wired into your OS so everything works from one place.
Everything you build for yourself, you can bring to your clients — making you the operator who actually knows how to set this stuff up, not just talk about it.
Who it's for, and how it runs
The program
Meet us before you apply
Our fall 2026 cohort runs October 5 through November 13. Applications are due September 25. Join for a free info session to meet Shaina and Harry, learn more about the 6 weeks, and ask all your questions.
Frequently asked questions
The investment is $4,200 for the full 6-week program. This includes all workshops, small group sessions, access to our Mentor Database, guest speaker events, and lifetime access to the alumni community.
This accelerator runs October 5 - November 13, 2026. It's a series of live, online workshops, small group meetings, and special events, like guest speakers. (Yes, we'll provide recordings if you can't make it live.)
You can expect about 5 hours a week of live sessions, between workshops, group partner meetings, 1:1s, and other events. Beyond the live sessions, we'd suggest setting aside another few hours a week to do the work: clarifying your offerings based on the workshop lessons, building your pipeline, meeting with other cohort members, and other activities to get your business moving. While this would be challenging to participate in alongside a full-time job, many people have done it before, but we advise doing a hard look at your schedule before committing.
Mondays: Workshops, 10am – 12pm PST / 1pm – 3pm EST Tuesdays and Wednesdays: Special events, like AMAs and Speakers, times vary Wednesdays: Build Lab peer coworking, 10am – 12pm PST / 1pm – 3pm EST Thursdays: Your Group Partner Meeting, times vary Fridays: Optional 1:1s with Harry and Shaina, times vary
While our workshops are built to attend live, we'll provide recordings. If you anticipate missing more than 25% of the workshops, you may want to wait for future cohorts.
We keep each cohort small on purpose. Our goal is to provide the highest quality peer set for you, and also be able to give strong support to each person who joins.
View the week by week breakdown above.
Mentors are successful independents, founders, portfolio careerists, and industry connectors. We've hand-picked each one because we think they could help you in some way: Some share their experience, some act as coaches, others connect you with companies that need your skills, and others make introductions that open immediate doors to opportunities.
We're booking people now! See the speakers above in What you're joining for examples from previous cohorts.
Short answer: No. Longer answer: We're human, and will work with you if something exceptional happens in your schedule or life. We are unlikely to offer refunds for other reasons.
Yes — after the Fall 2026 cohort, the next group will run in Spring 2027. Sign up to get notified when applications open.
You've got the skills. What you're missing is the system.
Apply by Sept 25 · Runs Oct 5 – Nov 13, 2026